CHECKING UP ON DOCs

Does it make you crazy when you hear people say that continuing medical education doesn't work? You know that all the blood, sweat, and tears you shed designing educational interventions makes a difference in what your docs do in their offices — it has to! But now there's increasing pressure from everyone from commercial supporters and regulatory agencies to the media and the public to prove that CME actually does change physician behavior and improve patient care. Like it or

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