For 37 years, the Austin-based Texas Medical Association's annual meeting hadn't changed much. Its name, "The Annual General Scientific Session and Program," said it all. Attention-grabbing it was not, and declining attendance year after year brought the TMA board of directors to a difficult decision: either do something drastic or let the annual meeting die a quiet death.
Enter Paula J. Rigling, CAE, CMP. On the TMA staff for several years, she was tapped by the board as director of