Today's exhibit managers have to be a lot more versatile than ever before. Many HCEA members now plan meetings-- everything from sales training to satellite symposia. Here's what they learned at this year's annual meeting.
"Last year, the word 'meetings' was added to my title," says Geri Shaffer, manager, conventions and meetings, Aesculap, Inc., San Francisco. "We are seeing a significant jump in the meetings [we offer]."
Shaffer is not just planning internal sales meetings.