Battling the Online Booking Blues

All the signs pointed to an extremely successful ENDO 2002 annual meeting for The Endocrine Society this past June in San Francisco. “We had record attendance — 20 percent up — record exhibit sales, and record support from industry and abstract submissions. All indications were that we would have no problem picking up our rooms,” says Catherine Scheck, director of meetings for the Bethesda, Md., organization.

But that wasn't what happened. The meeting drew 8,700 people overall, yet Sc

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