Of the many reasons Americans take meetings and incentives overseas, one of them is to give attendees the cache of having traveled to distant lands. At the same time, they don't want the destination to be too exotic. Australia is made for them: distant, exotic, yet also familiar.

On the Adams/Laux Showcase trip to Melbourne and Adelaide, timed to coincide with the AsiaPacific Incentives and Meetings Expo '97 (AIME), participants kept talking about how much like home it felt.


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