Targeting Decision-Makers

Many of Us think that direct marketing means mailing thousands of brochures or creating a blast e-mail that must be coordinated through a large database to be sent out — strategies that can be time-consuming and very expensive. While mail campaigns and e-mail marketing can be very effective, sometimes less is more.

If you are trying to attract new attendees to your event, remember that a targeted outreach to a smaller number of individuals, such as group leaders (department heads, chi

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