Marketing Meetings to Women: New Book Offers Tips

The traditional messages to reach high-powered male attendees might not be as effective with their female counterparts. Women, like men, want to know the key features and benefits of your meeting, but they also want to know the specifics, the deeper context, and the potential impact of what you propose. These key points might help guide your marketing efforts to reach this group.

Women Are People-Powered

Traditionally, we market meetings according to the facts and features of

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