Hotel companies are tripping over themselves to develop new concepts — called lifestyle brands — designed to lure Generation X travelers. This younger group is fast replacing baby boomers as the largest segment of business travelers, and they want casual and tech-friendly lodging, with 24-hour access to food and drinks. Meeting space, however, is not a priority.

Starwood's aloft brand, designed for secondary markets, will comprise newly constructed properties with 125 to 175 rooms and

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.