Skip navigation

Marketing-wise, your potential attendees are a lot more sophisticated than they used to be — they've been trained by business-to-consumer companies to expect a high level of personalization, very targeted content, and, frankly, great design. Do your marketing messages live up to today's expectations, or are you still using that template from 10 years ago? When you want to increase attendance, do you just do more of what you have been doing and hope that it works, or do you define your ideal

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish