Increasing Attendance and Revenues at Association Meetings During a Down Economy

Increasing Attendance and Revenues at Association Meetings During a Down Economy

Mark Pursell has no illusions about next month's International Builders Show. “It would be foolish not to expect some sort of downturn in attendance,” says Pursell, senior staff vice president of marketing and sales at Washington, D.C.-based National Association of Home Builders, which puts on the show. “We knew this was coming because we see it with our members — [they]are definitely hurting,” he says

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