Five Lessons from Two Thriving Meetings

This issue features two associations — the Anxiety Disorders Association of America and the American Volleyball Coaches Association — that have grown their meeting attendance and membership in recent years, despite the economy. Here are five lessons I took away from their success stories.

Seek Out New Markets

Both the ADAA and the AVCA expanded their reach by going after people who never had been members. For the ADAA, which was made up of professionals who treat anxi

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