Filling Association Meeting Seats

5 Deadly Marketing Sins

I've spent more than 30 years helping organizations market meetings. While most are adept at planning and conducting meetings, few market them properly. If you put your soul into what promised to be a real blockbuster convention, but nobody showed up, chances are your marketing plan — if you even had one — failed. Here, briefly, are the five mistakes I see over and over:

  1. Confusing good looks with good marketing

    Turning to a graphic designer to solve your marketi

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