EMERGING TRENDS: Marketing Is King for Convention Groups

What emerging trends are profoundly affecting the meetings and convention market? Panelists at the annual meeting of the Destination Marketing Association International in San Diego this summer tackled that question at a session called “Competitive Bidding: When to Hold, When to Fold.”

One of the biggest trends discussed: To be competitive, convention and visitors bureaus must provide a growing array of attendance-building tools and strategies. “Travel budgets have been slashed, and t

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