Building Membership One Meeting at a Time

One Meeting at a Time

Some associations are using new marketing techniques to drive revenue — and new members — through conferences.

The traditional strategy of using meetings as a member benefit is being turned on its head by some associations that are finding it makes more sense to do it the other way around — using meetings to build membership.

“Instead of putting all of our energy into recruiting new members, we have shifted our staff resources a bit and are focusing more on programs,” s

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