Brand USA Picks Head of Visit Florida

Brand USA Picks Head of Visit Florida


Christopher Thompson, the former head of travel promotion for the state of Florida, has been hired as president and chief executive officer at Brand USA, the nation’s destination marketing organization.

Thompson replaces interim president and CEO Caroline Beteta, who took over in June after Jim Evans resigned after just over a year on the job. Beteta, who also heads up Visit California, will remain chairwoman of the Brand USA board of directors. Brand USA

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