Associations: In Business or in Service?

Associations: In Business or in Service?

Earlier this year, along with thousands of other association executives, I attended the American Society of Association Executives' annual meeting in Detroit and witnessed fascinating discussions and presentations on a vast range of topical association issues. There were plenty of lessons learned on how to achieve global development objectives, a topic that’s clearly growing in importance (which is great news for ICCA and our worldwide meetings destination and supplier community),

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