10 Ways to Drive Registration through Your Web Site

10 Ways to Drive Registration through Your Web Site

Elena Werth, client services manager, Cvent, explored what she called her 10 Commandments for user-friendly Web sites at her company’s Association Meetings Summit, held in June in Las Vegas. Here are her suggestions for things you can do with your Web site to earn your attendees' attention, loyalty, and registrations.

Everyone likes Amazon.com, but do you ever think about why? You should, said Elena Werth, client services manager, Cvent, at her company’s Association Meetings Summit, held in June in Las Vegas. What smart things do they do that earn your attention and loyalty, and how can you translate that to your event Web site?

Amazon brings together all the information a user could ask for—references, reviews, author bios, multimedia, customer reviews—it even suggests other things you may lik

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