Rodger Stotz chief research officer IRF with moderator Lynn Randall managing partner Randall Insights LLC and IRF education consultant talked about trends at the 2014 Incentive Research Foundation Invitational

Rodger Stotz, chief research officer, IRF, with moderator Lynn Randall, managing partner, Randall Insights, LLC, and IRF education consultant, talked about trends at the 2014 Incentive Research Foundation Invitational.

Trend Watch: Millennials and Meetings

Millennials were on everyone’s mind at a session on emerging trends during education day at the Incentive Research Foundation Invitational, held May 28–June 1 at Secrets Puerto Los Cabos Golf & Spa Resort in San Jose del Cabo on Mexico’s Baja Peninsula. According to the IRF’s chief research officer, Rodger Stotz, 21 percent of consumer spending is done by Millennials—the under-35 crowd is now outspending even the Baby Boomers. And, he said, while they still can be brand-loyal, they lo

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