Survey: Recognition and Unparalleled Incentive Experiences Matter Most to Winners

Survey: Recognition and Unparalleled Incentive Experiences Matter Most to Winners

The basic premise of incentive travel—that it should be an experience that’s so unique that participants could not create it on their own—is still very much alive in the eyes of the winners, according to a just-released study by The Site International Foundation and the Incentive Travel Council.

The vast majority of incentive winners (71 percent) said they value the fact that these trips are unparalleled experiences. Equally important, the study found, was the opportunity to network, whether it be with the company’s top executives (nearly two out of every three respondents view that as a plus) or peers (72 percent said they enjoy building relationships outside of work).

The reward trip is really just the icing on the cake, the survey found; it’s the recognit

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