BRUCE BOLGER IS A MAN WITH A MISSION: to get people to finally understand incentives. Two years ago, Bolger, president of Selling Communications in Irvington, N.Y., and several incentive industry leaders, in conjunction with Northwestern University's Medill School of Journalism, created a think tank — the Forum for People Performance Management and Measurement — to inform the public about the benefits of motivating the work force.

The first step, says Bolger, is to blow away th

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