Launching a First-Time Incentive

RUNNING A SUCCESSFUL incentive program can be difficult enough, but summoning up the confidence to plan and implement one for the first time can be downright terrifying.

“It's a scary thing for the company that decides to take that chance,” says Paula Kelly, vice president of American Investors Life in Memphis, Tenn. Kelly helped Insurance Agency Marketing Services of Omaha, Neb., plan its first-ever travel incentive program, held at MGM Grand Hotel and Casino in October 2004.

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