IRF Spring 2012 Pulse Survey: Incentives Are Way Back

IRF Spring 2012 Pulse Survey: Incentives Are Way Back

Nearly three-quarters of respondents see the glass as half full in the coming year.

The Incentive Research Foundation conducted its Spring 2012 Pulse Survey in March, which compares today’s buying trends to those of the past two years. Researchers polled incentive industry professionals on the economy, budgets, program elements, and trends, and found that respondents generally had a positive outlook and were getting some relief from the cutbacks implemented in response to the economic downturn and media pressure from

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