INCENTIVES FOR BABY BOOMERS: From Landscaping to Lasik Surgery

THE BABY BOOM GENERATION is leading a new trend — lifestyle incentives — by choosing rewards such as cosmetic surgery, family/adventure travel, and home improvement items over cold, hard cash. A recent survey of 731 top sales employees conducted by Anderson Performance Improvement Co., Hastings, Minn., found winners redeeming their award points for the former as well as electronics, clothes, and jewelry.

The reason for this upswing in lifestyle incentives is simple: lack of tim

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