Incentive Travel: Luxury Is Back in Demand

INCENTIVE TRAVEL has made it into the mainstream press lately, with reports that luxury trips are back in full force as the result of a strengthening economy.

A recent story in USA Today focused on a survey of 50 Fortune 500 companies done by the Business Travel Coalition (see next page), which found that most of the companies expect to increase their incentive travel budgets next year. The reasons? A better economy, higher profits, and fear of rival companies luring the

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