Incentive Analysis

OneAmerica finds out what producers really want in an incentive.

Conventional wisdom, when it comes to incentive conferences, says that a slew of senior executives must attend to mingle and bond with producers. But for OneAmerica Financial Partners, Indianapolis, research turned that wisdom on its head.

More than time with senior executives, with whom they interact throughout the year, at OneAmerica “high-end producers want time with the CEO,” says the company's CMO, Brian Lauber. “So we now give producers intimate time with Dayton Molendorp. They

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