Face it, our brains are lazy. Or, to put a positive spin on it—they’re efficient. Very efficient.
Greg Bogue, vice president, experiential design, at Maritz Travel Co., explained why that should matter to meeting and incentive planners during a session at the Hosts Global Alliance Forum August 1 in Boston.
When you first interact with something new, he said, your brain’s entire network of neurons is firing. But after a few times, your brain predicts what