How Your Attendees’ Lazy Brains Should Guide Meeting and Incentive Design Specialty Imaging

How Your Attendees’ Lazy Brains Should Guide Meeting and Incentive Design

Engage incentive and meeting attendees by offering them novel experiences and kicking their brains off autopilot.

Face it, our brains are lazy. Or, to put a positive spin on it—they’re efficient. Very efficient.

Greg Bogue, vice president, experiential design, at Maritz Travel Co., explained why that should matter to meeting and incentive planners during a session at the Hosts Global Alliance Forum August 1 in Boston.

When you first interact with something new, he said, your brain’s entire network of neurons is firing. But after a few times, your brain predicts what

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