CORPORATE CASES ACOSTA'S SUPER BOWL CRUISE

A LUXURY CRUISE SHIP is not the first place most people think of staying when they hold tickets for one of the most desirable sporting events on the planet. Yet when Super Bowl XXXIX came to Jacksonville, Fla., in January, dozens of corporations found themselves with no option but to host their executives, clients, special guests, and incentive winners on several ships that never left port.

Jacksonville simply did not have the volume of rooms normally associated with a host cit

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