Check In with Barbara Scofidio: 2011: A Transitional Year for Incentives

Check In with Barbara Scofidio: 2011: A Transitional Year for Incentives

Our first-ever joint survey with the Incentive Research Foundation on merchandise incentives—concludes that the incentive industry has reached an inflection point—the moment when the trend changes from negative to positive.

2011 will be a transitional year for incentives. Companies will be looking for new incentive destinations for employees and sales forces who have been overworked and under-rewarded. On the merchandise side, our research found that certain items—apparel items and gift cards—have emerged as popular rewards. Our

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