BOB NELSON'S HIERARCHY OF WANTS

IF YOU WANT TO MOTIVATE employees today, forget Maslow's Hierarchy of Needs and consider Bob Nelson's Hierarchy of Wants. Managers should provide Level 1 in their jobs from Day 1; as they perform well and demonstrate ongoing commitment to their work, you can move to the highest levels of motivation (4-7).

LEVEL 1: PURPOSE & MEANING — Employees need to feel that the jobs they are doing are important and have purpose and meaning. They need to

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