Barbara Scofidio's Check In: Rethink Your Incentives

Barbara Scofidio's Check In: Rethink Your Incentives

Incentives need to offer winners a sense of autonomy, mastery, and purpose—the cornerstones of Daniel Pink’s new book, Drive.

This month's cover story subject—Daniel Pink—turns many of the beliefs companies have about employee incentives upside down. In my opinion, he's onto something.

Incentives can backfire in so many ways. In their simplest form, they're often the reason consumers are upsold or pushed toward various brands and models when they try to purchase an appliance or a car. Even incentives for nonsales employees—like years-o

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