Why You Need to Start Thinking Outside the Contracted Hotel Room Block

Why You Need to Start Thinking Outside the Contracted Hotel Room Block

According to a new study, an average of one out of every three group room nights in the U.S. is booked outside of the official room block, so your room-block history only tells a partial story about your event’s value. It’s time for a new metric: Event room demand.

Most meeting planners know in their heart of hearts that their official room-block histories only tell part of the story when it comes to pitching the value of their events to potential venues. There are always going to be attendees who book outside of the contracted block, whether it’s because they are mandated to stay at certain chains by

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