Tales from the Downturn: How Some Shows Are Exceeding Expectations

Despite the tough economy, some associations, including the United States Institute of Theater Technology, exceeded expectations with their annual conference from the get-go

Despite the tough economy, some associations, including the United States Institute of Theater Technology, exceeded expectations with their annual conference from the get-go.

USITT’s Stage Expo attracted 4,400 attendees to Cincinnati in March, a 10 percent increase over the previous year.

How did they do it? Several strategies may have contributed to the increase in attendance. “Everyone is min

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