Strategies for Keeping Attendees from Booking around the Block

Luke Simpson
Conference Coordinator
Mid-Atlantic Region
Campus Crusade for Christ
Eaton, Pa.

It's really not an issue for us. Our target audience is college-age students, so we already have found the lowest rates. They won't find a lower rate. We also book four to a room.

Students don't think about that. Rooms are included in their package. Plus, rooming with their friends is part of the fun. With college students, price is a huge issue. They're used to

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