Three Takeaways from the Greenbuild Show

Here are Three Lessons I took from this Issue's Cover Story on the U.S. Green Building Council's Annual Greenbuild Conference.

If your organization's mission aligns with societal needs, then its meetings have a chance to grow. It's remarkable that a meeting of Greenbuild's stature is only seven years old. The USGBC responded to the need for a green-construction event, opening Greenbuild in 2002 with 4,000 attendees and 200 exhibitors; in 2009 Greenbuild had 27,373 attendees and 1,800 exhibitors. Does your organization want to grow its events? If so, re-examine your organization's mission and fine tune its message — a

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish