Sun Microsystems’ Eco Responsibility Initiative

Sun Microsystems’ Eco Responsibility Initiative

“What's Good for the environment is imperative for business.”

That axiom is a driving force behind computer technology giant Sun Microsystems' “Eco Responsibility” initiative, which included the greening of its May 2007 JavaOne conference.

The first step was a virtual direct-mail campaign leading up to the conference, which the company claims saved 4.63 tons of paper.

At the meeting itself, which was held at San Francisco's Moscone Center, they used solar energy from t

Register to view the full article

Register for and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.