Charity Bike Ride Sponsorship Pays Off for John Hancock

Charity Bike Ride Sponsorship Pays Off for John Hancock

For John Hancock Financial Services, sponsoring a charity cycling event offers plenty of payoffs, from community goodwill to bonding with producers and clients to boosting the wellness of its own people.

Most mornings, you’ll find Keith Hartstein joining up with the Crack o’ Dawn Riders (motto: “If you’re not here by 5:45, you ride alone.”) in his Boston suburb, heading out for a 30-mile bike ride. Three weekends a month, you’ll find h

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