Building a Greener Company

Building a Greener Company

In 2005, MCI, the global event giant headquartered in Geneva, organized Europe's 500 Entrepreneurs for Growth Summit in Barcelona. The managing director of MCI's Barcelona, Spain, office, Guy Bigwood, was handed the task of finding a speaker dynamic enough for this meeting of Europe's top entrepreneurs.

Bigwood came up with former vice president Al Gore, who, in lieu of politics, was focused on the issue of global warming and was about to star in 2006's most unlikely box office smash,

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