Paris Makes Best—and Worst—International Meeting Location in A Recent Study

Paris Makes Best—and Worst—International Meeting Location in A Recent Study

New research sheds light on global meeting planners' site selection process

The business events industry has made a strong comeback since the onset of the recession in 2008, nowhere more so than on the global meetings scene, and the forecast is for continued growth. A new study of North American meeting planners identifies their site selection process, both for destinations outside the U.S. and within, measuring influences on decision-making through multiple marketing channels.

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