The New Way to Attract Meetings Is to Focus on Knowledge

The New Way to Attract Meetings Is to Focus on Knowledge

When you’re looking for a destination for your new association congress, your multinational corporation’s innovation conclave, or your plant managers’ training trip, you’re unlikely to be investigating accessibility and infrastructure. Not because you don’t care about those things, but because they are so fundamental, you’re only sourcing cities where they’re a given.

What you want to explore more carefully is local knowledge, industry, expertise, research, and universities. You

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