IMEX America: Perfect Storm of Event Success

IMEX America: Perfect Storm of Event Success

The show launched with a major splash in 2011—this year will be even bigger.

Last fall’s inaugural IMEX America had everything: more than 140 global exhibitors, a wide range of education, a setting in one of the world’s most convention-friendly cities, partnerships with every event industry organization under the sun (or so it seemed!), and—maybe most important—a meeting and incentive community that was fed up with three years of recession and eager to get back to business.

Held in Las Vegas last October, IMEX America drew 3,700 a

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