Crisis or Not, Europe Is Hot

Crisis or Not, Europe Is Hot

Financial and insurance companies, many of which spurned overseas meetings in the years after the mortgage crisis, now are booking incentive programs throughout Europe.

The meetings business is back—and so is travel to Europe, despite economic turmoil, outbreaks of political unrest, and the occasional strike (AirFrance was managing disruptions from a walkout in late October). “Following the lean, mean years of volatility there is now pent-up demand for non-domestic destinations, and Europe readily offers that semi-familiar option,” says Padraic Gilligan, managing director, Ovation Global DMC. “Moreover, the undisputed cultural and

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