What is Your Biggest Food-and-Beverage Challenge?

Larry Collins
Managing Director and Meeting Planner
North American Christian Convention, Cincinnati

Our biggest challenge is getting attendees to buy tickets to special events (banquets, luncheons) prior to arriving into town for the event. I usually have 60 percent of the tickets sold by the time I arrive at my event, and I sell the remaining 40 percent the first day at the event, just a day prior to the catered events.

These events typically draw between 600 to

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