A Beverage Pricing Primer

Here’s a breakdown of methods of charging for alcoholic beverage service at events.

Charge per drink. Cash bars typically charge per drink, with a price high enough to cover other expenses. The facility either tallies the per-drink charge and presents a single check to the function host, or guests pay individually by the drink. Either way, you negotiate the prices in advance.

When setting prices, facilities ensure that the cost is a standard percentage of the total beverage sales so the house is guaranteed a certain profit margin. For example, mixed-drink pric

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