Beauty and the BEO

The key for planners looking to get a return on investment from hotel food and beverage is to work closely with the conference services manager and turn in complete banquet event orders. This was the advice given during a packed breakout session at the 2007 Financial & Insurance Conference Planners Education Forum in Dana Point, Calif., in June.

The session, led by FICP vice president, education, Kim Boriin, CMP, senior events marketing specialist, Guardian Investor Services, feat

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