What Winners Want

How do you know what really motivates producers unless you dig deep? And how do you choose a destination that will strongly appeal to many, if not all, to satisfy your sales goals?

That's what Tourism Australia wanted to find out, knowing that while Australia has incredible appeal to Americans, it doesn't always make the cut. Last year, TA commissioned an online survey of end users, 537 U.S. residents who were eligible for, or had recently received, an incentive award.

While T

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