On Technology: Three Golden Rules of Web Site Design

How can you get the most from your meeting or incentive Web site? What can you tell your Web designers to maximize the site's user-friendliness and usefulness?

Most important, the design team should follow these three golden rules: 1) Make sure the site is easy to find; 2) Offer users interesting information in a user-friendly and visually compelling format; and 3) Give visitors a reason to return.

Rule 1: Make Sure It's Easy to Find About half of all Web site hits come from s

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