The tide has turned.
Not the seller's market. That'll be around a while longer.
Rather, it's the perception — and the reality — of the meeting planning profession.
“The old guard saw meeting planners as spenders of money,” says Jennifer Squeglia, CMP, of RLC Events in Marlborough, Mass. “We have more than proven that we are savers of money.” Beyond that, she adds, meeting planners have become strategic partners in the essential communications exercise that every meetin