Soft Lodging Forecast Is a Mixed Bag for Planners

ICP recently caught up with Bjorn Hanson, PhD, global industry leader for PricewaterhouseCoopers' Hospitality & Leisure Practice, to get his perspective on what lodging will look like in 2003 and beyond.

Q: How hard-hit is the hospitality industry by today's economy?

A: A little change can make a big difference these days. Our current forecast for 2002 is 59.5 percent occupancy, and our forecast for 2003 is 60.1 percent. While it is statistically signi

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