A Sense of Belonging

Another speaker, James B. Dittman, CITE, of Dittman Incentive Marketing in Edison, NJ, claimed that today's companies ask not whether to build beach Olympics into an incentive program, but whether to hold the incentive travel program at all.

But, he pointed out, in a world where people are often downsized with no warning and corporate loyalty is out, people need to belong, to feel part of something worthwhile. "It's difficult to get a round of applause on the Internet," he summarized.

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