Promotion ideas

Making Magic on Maui Incentive meeting promotion is critical when you're looking to entice independent brokers. But imagine trying to attract them to your first-ever incentive. With no track record, the promotional campaign has to work doubly hard. Add to that a two-year qualification period and you've got quite a creative task on your hands.

JoAnne Eisbrener, vice president of sales for First Penn Pacific Life Insurance Company (including the Hoffman Estates Brokerage Division) in Oa

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